A product designer, driven by meaningful work.
I'm a product designer based in Singapore, originally from Johor Bahru, Malaysia. I’m currently with PebbleRoad, helping traditional organisations to improve UX maturity by advocating for user experience and the importance of designing for scale, and co-teaming with clients to design products with a user-centered design approach.
For the past few years, I assisted Enterprise Singapore (ESG) with the streamlining of consumer protection service; built a proof of concept (PoC) for Defence Science and Technology Agency (DSTA) to improve digital touchpoints for the NSman reservist journey; and designed an online portal for Family Justice Courts that allows litigants-in-person (LIPs) to file for divorce without having to engage a lawyer.
I believe that design is a pragmatic approach that solves human and organisation problems. My strength lies in being able to see the big picture and approaching the problem holistically.
Outside of work, I enjoy spending time outdoors, especially running, jamming on my guitar and fumbling with my iPhone camera.
2019 – Present
Pebbleroad Pte Ltd
2015 – 2019
Refruit Pte Ltd
2013 – 2015
Working knowledge of
HTML & CSS
gallup strengthsfinder (top 5)
INFP (Introverted, Intuitive, Feeling, Perceiving)
Peacemaker (Type 9)